Hand-coded web development and B2B SEO, run by the one person accountable for the results
For businesses that want clients from Google, not WordPress invoices.
Verifiable guarantees, not promises
The professionals who are selling more with my websites are:
- → Clients who needed a website that didn't generate unnecessary expenses
- → Companies whose visitors don't wait an eternity for the page to load (how embarrassing)
- → Professionals with websites nobody visited at all for lack of SEO
- → Brands with very few visits and ZERO sales for lack of digital strategy
If you've already solved this, you don't need my professional service.
But if you haven't yet:
I'm the web developer and SEO consultant who turns your website into your best salesperson.
- +17 years
building and ranking websites, since 2009
- 19 cases
documented with number, period and source
- 34x Google clicks
ALMO Clinic went from 74 to 2,495 clicks a month in 14 months (Search Console)
- Cited by AI
a SaaS client went from 220 to 800+ visits and now shows up in ChatGPT answers
What happened to 2 clients before they worked with me
Hiring web development is scary, and with good reason. I tell it straight in my case studies:
- → You can lose your content and rankings if your vendor cancels the service — it happened to Dr. Tatiana Leal: 7 years of work gone overnight
- → You can end up with a website that doesn't reach the right client — ALMO Clinic wanted international patients with a website that only existed in Spanish: once that was fixed, it went from 74 to 2,495 Google clicks a month
I'm Julián Franco, an SEO consultant and web developer. I hand-code websites and rank them on Google for companies and professionals in Colombia, including clients billing in US dollars — the same person builds, ranks, and is accountable for the results, unlike most agencies, which split development from SEO and blame each other when there are no results.
That shows up in my clients' numbers, not in my promises. All my web development guarantees are verifiable.
12 documented case studies, with number, period and source
No "typical results" without context. You'll see every case in full below: who the client is, what number they hit, and how it happened.
Other languages: Español
17 years building websites, with a public track record you can check
You don't have to take my word for it. Web development since 2009, professional SEO since 2016, with clients in Colombia and the United States. My track record is the same one you see on my Upwork profile: public ratings anyone checks before they write to me.
I'm not an agency with 20 account executives passing your project between them. I'm the person who codes your site, runs the SEO strategy, and answers directly when something doesn't go as planned — because there's no one else to blame.
"Now my website is MINE. It's so easy to manage that my assistant can update everything without any trouble."
Dr. Tatiana Leal, aesthetic medicine in Bogotá
And SEO isn't just for Google anymore: one of my clients, a B2B SaaS, started showing up cited in ChatGPT and Copilot answers after I fixed their technical SEO — leads who say that's where they found them.
See real case studiesWhat your company gets when web development and SEO work together
| Traditional agency model | My model | Impact on your business |
|---|---|---|
| Endless monthly hosting and maintenance fees | ✅ Hand-coded development, one-time payment | The site is your asset, not a rental |
| The developer and the SEO blame each other | ✅ One person accountable for both | Zero excuses, maximum execution speed |
| Traffic reports with no business context | ✅ A B2B SEO consultant who measures in clients, not reports | Decisions based on data that actually matters |
| Generic strategy for any market | ✅ Strategy by market: Colombia, the US, or both | You grow where your ideal client is |
| You depend on the vendor for everything | ✅ Documented, delivered code: full control | Digital freedom and independence |
Verifiable guarantees in web development and SEO, not promises
Every guarantee targets a real fear of hiring web development or SEO — with a mechanism you can verify, not a generic promise.
Full ownership guarantee
The domain, the hosting and the code are yours from day one. I don't manage them "for convenience": you hold them.
Unlike the industry norm
Most developers and agencies keep the keys: domain in their name, hosting in their account, credentials they never share. That's how they turn you into a hostage of the relationship. It's exactly what happened to Dr. Tatiana Leal: she lost 7 years of work when her vendor cancelled the service without notice.
How you verify it
Documented handover of every access during the "Delivery and follow-up" stage of how I work. It's a mandatory step of the process, not a favor.
See the case that proves it I-won't-disappear guarantee
Milestones with specific dates and at least one weekly update during the active development of your project.
Unlike the industry norm
The fear of the ghost freelancer who charges and disappears, or of the agency whose account manager never answers a message again.
How you verify it
It's already a documented step of the work process: at least one update per week during active development, with specific milestones and dates. A written commitment, not a verbal promise.
Usefulness-over-looks guarantee
Before writing a single line of code, we define a real business metric: qualified visits, WhatsApp messages, booked appointments. The project is measured against that, not against "it looks nice".
Unlike the industry norm
The fear of paying for a pretty website nobody visits and that doesn't bring a single new client. It's the reason behind the question that opens this site: your website should be your best salesperson, not your best excuse.
How you verify it
Every documented case study shows the business metric agreed at the start against the real result: verified results, not projections.
See the case that proves itThe full story behind those numbers
These aren't promises, they're quantifiable facts. I don't measure in reports, I measure in new clients for your business
ALMO Clinic · Aesthetic clinic
34x Google clicks a month: from 74 to 2,495
A plastic surgery and aesthetic medicine clinic in Bogotá launched a hand-coded website in Spanish and English in 2025, with SEO every month. Google clicks went from 74 to 2,495 a month between July 2025 and September 2026 (Search Console).
ALMO Clinic
A plastic surgery and aesthetic medicine clinic in Bogotá launched a hand-coded website in Spanish and English in 2025, with SEO every month. Google clicks went from 74 to 2,495 a month between July 2025 and September 2026 (Search Console).
- Aug – Sep 2026
Redesign with CSS primitives and prices in a single source
About 360 hand-written prices moved to a single source, and content was refreshed in batches
- Sep 2026
2,495 Google clicks in the month
An average position of 7.5, 221 people clicking WhatsApp and 392 users from the United States
"We needed to reach international patients and Julian understood exactly what we wanted. In 6 months we already have visitors from the United States and WhatsApp doesn't stop ringing. The investment has paid for itself."
ALMO Clinic
Dr. Tatiana Leal · Aesthetic medicine
4,569 Google clicks a month
Dr. Tatiana Leal lost 7 years of content when her WordPress vendor cancelled the service. Her new website, hand-coded and in Spanish and English, doesn't depend on WordPress, and in September 2026 it got 4,569 clicks from Google (Search Console).
Dr. Tatiana Leal
Dr. Tatiana Leal lost 7 years of content when her WordPress vendor cancelled the service. Her new website, hand-coded and in Spanish and English, doesn't depend on WordPress, and in September 2026 it got 4,569 clicks from Google (Search Console).
- Jul 2026
English home page live on July 6, 2026
For patients who search for her treatments in English
- Sep 2026
4,569 Google clicks in the month
An average position of 7.1 in Search Console and 32 non-branded treatment searches in the top 5
"Now my website is MINE. It's so easy to manage that my assistant can update everything without any trouble."
Dr. Tatiana Leal
Italgel · Industrial B2B
2,159 WhatsApp clicks from the website
A B2B distributor of ice cream shop supplies and machines moved from WordPress to a hand-coded website with a catalog, WhatsApp on every product page and content for buyers who compare. In 9 months the site generated 2,159 WhatsApp clicks.
Italgel
A B2B distributor of ice cream shop supplies and machines moved from WordPress to a hand-coded website with a catalog, WhatsApp on every product page and content for buyers who compare. In 9 months the site generated 2,159 WhatsApp clicks.
- Jul 2026
74 keywords in the top 3 and city pages
First place for "insumos para heladerias", "insumos para helados bogotá" and "calculo de overrun" (Ranki, Jul 7, 2026), and pages for Medellín, Cali, Barranquilla and Bucaramanga
- Sep 2026
Speed audit and content freshness
Critical loading path, 32 mobile image variants and real dates on 33 pages, with FAQs built from Search Console queries
"We had to assign someone just to answer the WhatsApp messages coming from the website. We went from not showing up on Google to receiving purchase inquiries every day."
Italgel
Ideas Colombia · Corporate events
209 Google clicks a month
A corporate events company in Bogotá moved from a static HTML landing page to a Jekyll site with pages per service and per city, a blog and content prepared for AI assistants. Between June and September 2026 its Google clicks grew from 9 to 209 a month.
Ideas Colombia
A corporate events company in Bogotá moved from a static HTML landing page to a Jekyll site with pages per service and per city, a blog and content prepared for AI assistants. Between June and September 2026 its Google clicks grew from 9 to 209 a month.
- Aug 2026
Keyword-led headings and an AEO audit
H1, H2 and H3 rewritten around each page's keyword, and an audit with Search Console and GA4 of the traffic coming from AI assistants
- Sep 2026
209 Google clicks in the month
Schema, image and cannibalization audit on September 17, and 209 clicks at an average position of 8.8 in the month (Search Console)
Why I hand-code instead of building on WordPress
A static, hand-coded site has no database to hack and no plugins to break, and it loads in under 2 seconds. That technical foundation is half of SEO: Google rewards speed and stability.
If your current site runs on monthly maintenance fees, that money is buying the problem, not the solution. That's exactly what happened to a real client before she worked with me — today she has her site back and under her full control.
Are we a good fit?
| It makes sense if | We're not the right fit if |
|---|---|
| ✅ Your business competes for high-value clients who search on Google | ❌ You're looking for the cheapest option on the market |
| ✅ You want your own digital asset, not an endless monthly rental | ❌ You want results in under 30 days without having done anything before |
| ✅ You sell in Colombia, abroad, or want to make that leap | ❌ You'd rather manage your site yourself with a drag-and-drop builder |
| ✅ You'd rather have one accountable person than an account executive |
From the diagnostic call to your live website, in 4 stages
-
Initial diagnostic
A live 60-minute video call plus a deliverable document with findings, priorities, and recommendations on speed, technical SEO, structure, and competition. You keep the diagnostic even if you don't hire me, and its value is deducted from the total if you do.
-
Custom proposal
A written document with the exact scope, a fixed price with no surprises, real timelines, and success metrics defined before starting. No pressure to close: if you don't accept, the diagnostic is still yours.
-
Development and milestones
The project is split into milestones with concrete dates. You get a review at each milestone and can give feedback, with updates at least once a week during active development.
-
Delivery and follow-up
Full access to the files, training to manage the content yourself, and a post-launch adjustment period. Performance follow-up during the first month, with no mandatory monthly costs.
Ready to turn your website into an asset that captures clients?
The first step is a diagnostic, not a contract
Check my guarantees and book whenever you're ready. Then decide with information, not promises.
Book your live diagnosticThe diagnostic includes
- 60-min video call
- A deliverable with findings and priorities
- Just exploring? The 15-min call is free