Italgel distributes ice cream shop machines and supplies. In 4 months its hand-coded website reached nearly 1,000 visits and a WhatsApp conversion rate above 30%: so many messages that the owner stopped answering from his personal number and handed it to a secretary.
How an ice cream machine distributor reached nearly 1,000 visits in 4 months and converts more than 30% to WhatsApp
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A specific industrial niche, a hand-coded website, and a WhatsApp that won't stop ringing
In short: Italgel distributes ice cream shop machines and supplies in Colombia. In its first 4 months with a hand-coded website, it reached nearly 1,000 visits and a WhatsApp conversion rate above 30%.
The message volume was so high that the owner stopped answering from his personal number: today a secretary handles the conversations that come in from Google.
Italgel
A B2B niche with very low search frequency but very high purchase intent: whoever searches for an ice cream machine is ready to invest.
- Before
A niche almost nobody knows how to work
Industrial B2B market, technical catalog, zero presence in the searches of buyers who are ready to purchase
- Development
Product-by-product catalog + contextual WhatsApp
A page for every machine and supply, a WhatsApp button on every product page, loads in under 2 seconds
- Month 4
Result
~1,000 visits and a WhatsApp conversion rate above 30%: so much volume that the owner delegated the number to a dedicated assistant
I want results like Italgel"We had to assign someone just to answer the WhatsApp messages coming from the website. We went from not showing up on Google to receiving purchase inquiries every day."
Italgel
If you sell something specific, intent-driven SEO is your best investment
Many industrial and B2B businesses believe they "don't have enough search volume" to invest in SEO. The opposite is true: the more specific what you sell, the less competition and the more purchase intent behind every search.
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