Case study · Plastic surgery · Bogotá, Bucaramanga y Tunja
11x Google clicks a month: from 121 to 1,350 Sep 2025 → Sep 2026 · Search Console
His website had barely changed since 2024. With 70 procedure pages and 47 articles, his Google clicks grew 11 times over.
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Starting point
Dr. Hermes Gamba is a plastic surgeon who operates in Bogotá, Bucaramanga and Tunja. His site was hand-coded in December 2023 and barely changed between April 2024 and July 2025. In September 2025 it got 121 Google clicks a month, with an average position of 16.7, and Ubersuggest estimated 5 to 18 organic visits a month during 2025. The site existed; it just wasn’t bringing patients.
Dr. Hermes Gamba's website now has 70 pages under /cirugias/, built from scratch between February and July 2026. People looking for plastic surgery compare the procedure, the price, the recovery and where it's done, so Julián Franco built the section with a main page per procedure, pages for Bogotá, Bucaramanga and Tunja, and price, recovery and comparison variants. Old URLs were migrated with 77 redirects so nothing already on Google was lost.
| Page | WhatsApp contact clicks |
|---|---|
| Home | 138 |
| /lipoescultura/ | 61 |
| /lipoescultura/tunja/ | 26 |
| /cirugias/lipoescultura/ | 25 |
| /cirugias/mommy-makeover/ | 18 |
Source: GA4 for hermesgamba.com, February to July 2026, from the results report delivered to the doctor.
Between February and July 2026 Dr. Hermes Gamba's website published 47 new articles, and in September it had 21 non-branded procedure searches, with 100 or more impressions, in Google's top 5. Content went out in three stages: first mommy makeover and breast augmentation, with a series on implants; then tummy tucks; and finally the rest of the catalog (rhinoplasty, blepharoplasty, buccal fat removal, gluteoplasty, otoplasty and arm lifts, among others). Another 10 articles were refreshed. In September 2026 the top 5 included searches such as "lipoescultura 360 precio colombia" (2.9), "mommy makeover precio colombia" (4.0) and "abdominoplastia precio en colombia" (4.6).
| Month | Clicks | Impressions | Average position |
|---|---|---|---|
| Sep 2025 | 121 | 8,771 | 16.7 |
| Feb 2026 | 319 | 38,738 | 10.05 |
| Apr 2026 | 340 | 45,271 | 9.65 |
| May 2026 | 384 | 34,311 | 12.75 |
| Jun 2026 | 634 | 67,096 | 8.29 |
| Sep 2026 | 1,350 | 155,939 | 7.8 |
Source: Search Console for hermesgamba.com. September 2025 and 2026 retrieved October 24, 2026; February to June 2026 from the results report delivered to the doctor.
In August 2026 Ubersuggest rated the LCP, FCP and CLS of Dr. Hermes Gamba's website as fast on mobile, using real-user data. Behind that is the part nobody sees: structured data for medical articles, a rewritten robots.txt, a video sitemap, fixed canonicals, AVIF images in several sizes, a service worker and 278 badly encoded images fixed.
68% of WhatsApp contact clicks between February and July 2026 came from Google:
| Channel | Contact clicks | Share |
|---|---|---|
| Organic search | 320 | 68% |
| Direct | 114 | 24% |
| Referral | 26 | 5% |
| Other | 12 | 3% |
Source: GA4 for hermesgamba.com, February to July 2026. Between July and September 2026, GA4 also recorded 178 sessions from AI assistants.
Timeline
Julián Franco hand-coded the doctor's website in Jekyll, without WordPress
In September 2025 the site was getting 121 Google clicks a month, with an average position of 16.7
A /cirugias/ section with pages by procedure, price, recovery and city, 77 redirects and 187 site updates over 65 days
An average position of 7.8 and 21 non-branded procedure searches in the top 5
The result
Dr. Hermes Gamba’s website went from 121 Google clicks in September 2025 to 1,350 in September 2026 (11x, Search Console), impressions from 8,771 to 155,939 and the average position from 16.7 to 7.8. Between February and July 2026 the site recorded 472 WhatsApp contact clicks, 68% (320) from organic search. In GA4, people contacting him each month went from 30 in February to 78 in September 2026.
I used to depend only on Instagram and my patients' referrals. Now I have my own channel that brings me almost 50 messages a month from new patients. The best part is that the website is mine and I don't pay monthly fees.
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