Medical website design and SEO for clinics that want patients in English and Spanish. Real case: ALMO Clinic went from 0 to ~1,000 monthly visits and 200 WhatsApp messages/month in 6 months, hand-coded, no templates.

Medical website design that turns Google searches into patients — in English and Spanish

Escríbeme por WhatsApp Bilingual medical website built by Julián Franco, attracting patients from the US and Colombia

Most medical websites are a digital brochure. Patients search in two languages — most practices only answer in one

In short: I design and hand-code medical websites with SEO built in from the source, in English and Spanish when a practice needs both. One documented case: ALMO Clinic, a plastic surgery and aesthetic medicine clinic, went from close to zero organic traffic to ~1,000 monthly visits and ~200 WhatsApp messages a month in 6 months — with 200+ of those visitors coming from the US.

Most agencies split design, development and SEO across different people who blame each other when results stall. Here, the same person builds the code and runs the strategy.

Let's talk about your practice's website

Hand-coded. No templates. No vendor lock-in.

Why a medical practice needs SEO built into the code, not bolted on after

Speed, trust signals, and bilingual architecture done right the first time

  1. Technical SEO from the source — no database, no plugins, load times under 2 seconds, measurable on PageSpeed Insights.
  2. Bilingual by design when you need it — separate English/Spanish content and keyword strategy per market, with correct hreflang, not a machine translation plugin.
  3. Built for trust — physician profiles, credentials, and real patient conversion paths, not a generic template with your logo swapped in.
  4. WhatsApp/contact conversion — the channel patients actually use, wired in from day one.
  5. Documented results — ALMO Clinic's numbers are public and verifiable, not a case study written in the third person about "a client."
Bilingual website for ALMO Clinic, a plastic surgery clinic in Colombia
200+ visitors from the US in 6 months, on a clinic that started with a Spanish-only site

The problem: a world-class practice with a website only half your patients can read

ALMO Clinic had 10+ years of experience, 5,000+ patients treated, and a surgical team led by Dr. Óscar Barón — but its website was Spanish-only, invisible to English-speaking patients searching for care.

Component Colombian market (ES) International market (EN)
Keywords Cirugía plástica, rinoplastia Colombia Plastic surgery Colombia, cosmetic surgery
Content Built around local trust and results Built around medical tourism and the process for foreign patients
Conversion Direct WhatsApp with the Spanish-speaking team Bilingual WhatsApp support + travel logistics info

Live site: almoclinic.com. Full write-up (in Spanish): ALMO Clinic case study.

The results, in 6 months

Monthly visits

From close to zero to ~1,000 monthly organic visitors

WhatsApp messages/mo

Patients contacting directly from the site

US visitors

On the English version of the site alone

Languages, independent SEO

English and Spanish, each with its own keyword strategy

"We needed to reach international patients and Julian understood exactly what we wanted. Six months in, we already have visitors from the United States and WhatsApp doesn't stop ringing. The investment paid for itself."

ALMO Clinic — Plastic Surgery & Aesthetic Medicine (translated from the original Spanish testimonial)
Bilingual is a differentiator, not a requirement

If your practice wants patients who search in Spanish too

You don't need to be marketing internationally to benefit from this. Plenty of practices in the US serve Spanish-speaking patients locally — and most of their competitors only have an English site. A correctly built bilingual site (proper hreflang, independent keyword strategy per language, not a translation plugin) is how ALMO Clinic captured a market its Spanish-only competitors couldn't reach.

Talk to me about your practice

Frequently asked questions

How much does a medical website design project cost?

It depends on scope — number of languages, pages, and integrations. I don't publish a price list, because a single-language site and a bilingual build with ongoing SEO are very different investments. Every project is scoped in a written proposal after a short discovery call — message me and we'll talk about your practice specifically.

Do you only work with practices that want Spanish-speaking patients?

No. I build medical websites for any specialty and market. Bilingual (English/Spanish) architecture with correct hreflang is one differentiator I offer, useful if your practice wants to reach Spanish-speaking patients domestically or internationally — it's not a requirement.

Why hand-coded instead of a website builder or WordPress?

No database, no plugins to patch, load times under 2 seconds. That speed and clean markup is what technical SEO is built on. Fixes ship in days because I read and write the code myself — no ticket queue with a separate dev team.

What proof do you have that this works for medical practices?

ALMO Clinic (plastic surgery and aesthetic medicine) went from effectively zero organic traffic to ~1,000 monthly visits and ~200 WhatsApp messages/month in 6 months, with 200+ of those visitors coming from the US on the English version of the site.

Is your practice ready to be found by more patients?

Medical website design and SEO, built by one person who's accountable for both

Let's talk about your project Verified public rate on Upwork.
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