Landing page for a holistic hair clinic in Bogotá

Decision 1 · Curation

Three quality tiers separated before choosing: 76 studio photos, 129 unique reels and raw footage

Amada Holistic delivered about 2,300 files, and only 76 photos from a professional shoot and 129 unique reels were good enough for the landing page. The files came from Drive split into batches, with the same files repeated, so Julián Franco sorted the material by quality before picking a single photo, because each type does a different job on the page:

Material	Count	What it's for on the landing page
.mp4 and .mov videos	1,590	Many duplicates from the batched download
.jpg and .png photos	730	Including social media carousels and covers
Professional shoot	76 photos	The space's architecture, product line, team and rituals: brand-level material
Edited reels	129 unique	Video played with sound, never as a muted background
Raw camera footage	4 to 12 s clips	The only material fit for muted loops

Source: media inventory of the Amada Holistic project, September 14, 2026.

Everything with burned-in text made for the feed, anything tied to a date (Christmas, Mother's Day, promotions), behind-the-scenes footage and duplicates was discarded. The priority was material that shows instead of claims: the trichoscope screen with a hair fiber magnified 200 times and the real space.

Decision 2 · Page weight

AVIF at 1,400 and 720 px and video that waits for play: 0 KB of video on page load

Amada Holistic's landing page loads 0 KB of video on open: videos only download when someone presses play. A project script converts every photo to AVIF in two widths, 1,400 px for desktop and 720 px for mobile, and every video to H.264. Videos carry preload="none" and a poster, so visitors see the image in the meantime.

Cold-load measurement	Result
Requests	23
HTML	79 KB
CSS	13 KB
Images	18, 533 KB in total
Video	0 KB
Total	721 KB

Source: project media inventory, September 14, 2026. This measures the first version, which had more media than the published one; the current version hasn't been measured with Lighthouse.

Decision 3 · Second round

The client asked for a more editorial landing page: 12 photos and 3 videos she chose, out of about 28 photos and 11 videos

Amada Holistic published 12 photos and 3 videos chosen by the client, down from about 28 photos and 11 videos in the previous version. The change came in the second round, on September 28, 2026, when the client asked for fewer media and a more editorial page. The photos include the reception, the treatment room, the founding partners, the trichoscope and the product line.

The steps of the main protocol were copied from the captions of its own video.