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Case study · Bakery · Bogotá
1 → 37 URLs on its own domain (the previous page lived on negocio.site) Jun → Sep 2026 · Site sitemap
From a negocio.site page to 37 URLs on its own domain, with a catalog per location and cake quotes by email, in 9 weeks.
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Starting point
Pastelería Dulcita sells custom cakes, desserts, bread and coffee at three locations in Bogotá: Calle 72, Fontibón and Kennedy. In the brief form dated June 30, 2026, the only website on record was a page on negocio.site, which now returns a 404. Custom cakes are the main service, and the bakery believes people find it with searches like “pastelerías en Bogotá”, “tortas con diseño” and “postres y tortas Bogotá”. The new site had to show each location’s catalog and take cake orders without relying only on the phone.
Pastelería Dulcita's site has 21 catalog pages, each with its own URL: 11 product lines, 7 occasions and 3 locations. Julián Franco organized the catalog this way because someone looking for a baptism cake or the nearest location arrives with a specific question, and each page answers one.
| Page type | Pages | What it covers |
|---|---|---|
| Product lines | 11 | Cakes, display-case cakes, desserts, bread, cookies, coffee shop, restaurant, kids, treats, signature line and more |
| Occasions | 7 | Baby shower, baptism, birthday, graduation, wedding, first communion and corporate events |
| Locations | 3 | Calle 72, Fontibón and Kennedy, each with its own menu, hours and directions link |
Source: site repository and build sitemap (37 URLs), retrieved October 24, 2026.
Each location sells different things, and the menu shows it. The rules were confirmed with the bakery on August 11, 2026: tiramisu only appears at Kennedy, and the Milkyway and Red Velvet display-case cakes only at Calle 72. Each location's opening hours live in a single data file that feeds the location page, so they're changed in one place.
Product and location videos load without JavaScript: the poster shows first and the video downloads 0 bytes until someone opens it.
Pastelería Dulcita's quote form sends every request to the bakery's inbox with FormSubmit and saves a backup copy on the server; WhatsApp sits on the same page as an alternative. Without JavaScript the form still works: the server saves the copy, attempts the send and takes the customer to the thank-you page.
The first version, from September 4, 2026, sent the email from the hosting with PHP. On September 21 it switched to FormSubmit, because the domain's SPF record only authorizes Google to send email and messages sent from the hosting weren't arriving.
Hosting stays on the bakery's cPanel. Since September 4, 2026 every change in the repository is built with GitHub Actions and published there over FTPS, with no manual uploads.
Timeline
A form with the products, reference prices and the searches the bakery believes people use to find it: bakeries in Bogotá, designer cakes, desserts and cakes
The site's first commit, together with a market and keyword study for cakes, desserts and bread in Bogotá
75 commits that month: 11 product lines, 7 occasions (baby shower, baptism, birthday, graduation, wedding, first communion and corporate events) and 3 locations with their own menu and hours
The cake quote form sends every request to the bakery's inbox, and every change in the repository publishes itself to its cPanel hosting over FTPS
Each quote email is now sent with FormSubmit, because the domain's SPF record only authorizes Google; the server keeps a backup copy of every request
The result
Pastelería Dulcita’s site went live on September 4, 2026 at pasteleriadulcita.com, with automatic deployment to the bakery’s hosting. It publishes 37 URLs: 11 product lines, 7 occasions, 3 locations, 6 blog posts and the cake quote form. Visits and quotes weren’t measured during the project, so this case documents the scope, not a traffic result.
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