Tool and machinery catalog website for a sales and rental company in Bogotá

Decision 1 · Catalog

141 product pages with schema Product and a WhatsApp button that tells GA4 which tool family is being quoted

Grupo Nacional Herramienta's site went live between June 21 and 23, 2026 with the catalog in cards and a WhatsApp button on every product page. Product structured data (schema Product) and the rental equipment pages were added between July and August. Sitemaps are split by page type: products, categories, blog and pages.

• 141 product and rental pages.
• 9 categories, including demolition hammers, rental and concrete machinery.
• 13 blog guides: line laser levels, generator wattage, concrete vibrator diameter, pressure washers.
• 7 pages for the company and contact.

In September every keyword was assigned to a single canonical URL (a 21-keyword map) and the WhatsApp button started sending GA4 a contacto_whatsapp event with the product family and the intent of the person writing. Because the button is a single component, fixing its contrast corrected 1,388 instances across the site.

Source: gnherramientas.com sitemaps and site repository, retrieved October 24, 2026.

Decision 2 · Titles and categories

8 rewritten titles and 3 new categories: the rental page climbed from position 23 to 15

Grupo Nacional Herramienta rewrote on September 21 the title and description of 8 URLs that already had impressions and zero clicks. On the 26th the demolition hammer, rental and concrete machinery categories went live, and the blog guides started linking to the category that sells what they explain.

Period (2026)	Clicks	Impressions	Average position
July 11-31	13	656	15.6
August	50	2,450	15.1
September	131	9,930	8.4
Aug 22 - Sep 19 (28 days)	91	5,758	9.3
Sep 22 - Oct 19 (28 days)	155	17,473	8.2

Source: Google Search Console for gnherramientas.com, retrieved October 24, 2026.

After September 26, the rental page moved from position 23 to 15, demolition hammers from 16 to 11 and concrete machinery from 15.5 to 10.7. Between September 22 and October 19 the line laser level guide got 1,588 impressions and 18 clicks at position 5.7, and the generator wattage guide 1,629 impressions at position 5.9.