A website with one page per treatment for a facial and hair aesthetic medicine center in Bogotá

Decision 1 · Architecture

One page per treatment in each language: 27 treatments and 8 technologies with their own URL

Centro Médico IVLU has one page per treatment in Spanish and another in English: 27 treatments and 8 technologies. That way a search for "radiesse" or "beard transplant" lands on that treatment's page instead of the clinic's home page.

• Face (13): Sculptra, Radiesse, Profhilo, lips, cheekbones, chin, nasolabial folds, under-eye circles, upper-face botulinum toxin, facial peel, Cosmelan, Nanopore and facial hydration.
• Hair and beard (6): hair transplant, beard transplant, hair mesotherapy, hair PRP, laser hair therapy and hair consultation.
• Other treatments (8): exosomes, hydrolipoclasis, Mediforma, hyperhidrosis, bruxism, IV therapy, dermatology and PB Serum enzymes.
• Technologies (8): Ultherapy, Morpheus 8, Colormax for spots and freckles, Colormax for tattoo removal, Lummeca for rosacea, Hydrash, Forma and facial cleansing.

The published sitemaps add up to 102 URLs: 26 main pages, 8 blog articles (4 per language) and 68 treatment and technology pages.

Source: ivlumedicinaestetica.com sitemaps and site repository, retrieved October 24, 2026.

Decision 2 · Video

The 8 videos on ivlumedicinaestetica.com, reprocessed in September 2026 to play without waiting for the full download

In September 2026, 8 videos on ivlumedicinaestetica.com wouldn't play because the file index sat at the end. On September 10 they were reprocessed with the index at the start (faststart), the original .MOV file of one of them was removed to keep only the optimized .mp4, and the play button started the video on the first tap. Earlier, in July, the site's loading speed had been optimized.